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The Gap hires RISD students to create wearable art

March 10, 2009

Gap / RISD collaboration

Gap / RISD collaboration

GAP / RISD collaboration

GAP / RISD collaboration

I am all for wearable art. And I am all for RISD, Rhode Island School of Design (fiance graduated from there). And I am known to shop at the Gap. But put them all together? Interesting.

In its first collaboration with a college, Gap invited RISD students to create wearable art. Donna Gustavsen, the head of the Apparel Design Department, challenged students to design clothing “with freshness, ingenuity and subtle surprises.” Thirty one-of-a-kind cardigans sold out the first day they were displayed at Gap’s rotating concept venue adjacent to its flagship store at Fifth Avenue and 54th Street in NYC. With press coverage, in everything from WWD to TeenVogue.com, UnBeige, Fashionista.com and BusinessofFashion.net, the show was apparently a hit. Gap’s creative director Patrick Robinson told WWD that in today’s economy, “this is what we should all be doing – promoting out-of-the-box thinking and talking about emerging designers.”

And I can agree with that. Or I can say that this is an international corporation that is utilizing the prestige and clout of RISD students to promote their brand. Or I can say this is a fabulous idea that other corporations should do to help young designers build a name for themselves, and at the same time experience  business collaboration at its best. Or I can leave it to you to think about.

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One Comment leave one →
  1. Pam Gainor permalink
    March 27, 2009 9:10 pm

    I think this is so great – what an opportunity for these kids, and how great for the rest of us to have fresh, new designs. How interesting that it would come from the Gap which I always thought had such a traditional basic style.

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